Best Customer Relationship Management (CRM), Pune India

Customer Relationship Management (CRM) is an approach that helps businesses improve existing customer relationships and acquire new customers faster. Here's a complete CRM overview for you to get started easily and understand the benefits it can bring to your business.

CRM software is most commonly implemented in sales departments to act as the central hub for sales force automation, including contact, account, and opportunity management. CRM software is often delivered separately from other enterprise solutions, such as ERP systems, marketing automation software, and customer service software, but is often integrated with other business applications to facilitate an enhanced and coordinated customer experience.


To qualify for inclusion in the CRM category, a product must:


  • Provide a bounded set of sales-related functions
  • Consolidate customer history and transactions into a single interface
  • Track prospects and contacts throughout the sales pipeline
  • Facilitate communication at all phases of the customer lifecycle
  • Integrate functions into a unifying database and platform

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